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Website Cookie Policy

United Hardware Limited (“United Hardware“, “we“, “our“) respects the privacy of all visitors to our Website.  This is our policy on the use of cookies on our website www.homevalue.ie (the “Website”). We may update this Cookie Policy from time to time to reflect any changes in technology or legislation affecting the way we use cookies and how you, as a user, can manage them.

We and selected third parties use cookies and similar technologies to ensure you get the best browsing experience on our site.

What are Cookies and how do we use them?

A cookie is a small piece of data or message that is sent from an organisation's web server to your web browser and is then stored on your hard drive. Cookies can not read data on your hard drive or cookie files created by other sites, do not collect or store any personally identifiable information, and do not damage your system.    

We use the following Cookies:

  • Strictly necessary cookies. These are cookies that are necessary for the operation of the homevalue.ie website. They include, for example, cookies that enable you to log into secure areas of the Website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors use the Website. This helps us to improve the way the website works, for example, by ensuring that users find what they are looking for easily. If you do not agree to the use of these cookies, please reject their application on our consent manager or, if you have accepted them and later wish to disable them, follow the instructions in this Cookie Policy so that cookies from the Website cannot be placed on your device.
  • Marketing cookies. To deliver personalized ads and content tailored to your interests.
  • Site Navigation cookies. To enhance site navigation and provide a personalized experience.

We use these cookies to determine the kind of content and services our visitors value most, which in turn helps us improve the Website and its contents.

  • Functional Cookies: These are cookies that allow us to make your shopping experience on the Website easier. For example, session tracking keeps track of your progress in a multi-step process such as the add to basket and checkout process on the Website. If you do not agree to the use of these cookies, please reject their application on our consent manager or, if you have accepted them and later wish to disable them, follow the instructions in this Cookie Policy so that cookies from the Website cannot be placed on your device.
  • Targeting cookies. We rely on your consent to apply targeting cookies. These cookies record your visit to the Website, the pages you have visited and the links you have followed. We will use this information to make the Website the advertising displayed more relevant to your interests. We may also share this information with third parties for this purpose if you have provided your consent to do so. If you do not agree to the use of these cookies, please reject their application on our consent manager or, if you have accepted them and later wish to disable them, follow the instructions in this Cookie Policy so that cookies from the Website cannot be placed on your device.
Third-Party Access:
Your data may be shared with third parties, including Google & Facebook, for the purposes mentioned above. 

How Google will use your data:

Please click on "Google’s Privacy & Terms site" to understand:

  • What information Google collects and, how they use it.
  • How you can review, manage, delete and update it.
  • How personal data is shared across Google services
  • How Google handles personal data received from our advertising partners.

How We Collect Information: Personal Data

Account Registration

When you register on our website, we set up an account for you and save your details in our database. Whenever you place an order, we store your billing and shipping information to facilitate faster ordering in the future.

Information Collected:

  • Email
  • First Name/Last Name
  • Address Details
  • Mobile Phone Number
  • Encrypted Password
  • Order History

Order Completion

During the ordering process, we gather the following information:

  • Email
  • First Name/Last Name
  • Address Details
  • Mobile Phone Number
  • Order Information

How We Collect Information: Non-personal Data

Google Analytics
We track all activities on our website using Google Analytics. For more details, please review Google's Privacy Policy.

Inbuild Analytics (Magico) 
Non-personal data are collected to understand the buying behaviour of the customers to improve sales and to improve user experience. 

Third-Party Tracking Tools

  • Facebook Pixel Code: This code is placed on our website to track conversions from Facebook ads, optimize ads using collected data, and build targeted audiences for future ads.

  • Google Tags: Customers can use this tool on product pages to share products they like.

  • Google Ad Services: Google uses a cookie named ads/ga-audiences to re-engage visitors who are likely to become customers based on their online behavior across the website.

Necessary cookies                                                                 

Cookie NameDescriptionExpiry
MBV5SelCountryUsed to store the country selected when shipping to multiple countries is enabled.  
MBV5SelShipLocUsed to store the shipping location selected by the customer. This location is used to calculate shipping on the order.
MBV5BskIDUsed to store the basket ID of a customer.  This is used to display the basket to the customer and to create the order from the basket during the checkout process.
MBV5SelCurrencyStores the currency selected by the customer.  This facilitates the use of multicurrency on the website.
MBCookiesAcceptedRecords if the user has closed the banner on cookies (either by accepting all cookies or managing their cookie preferences).


Analytical/Performance Cookies

Cookie NameDescriptionExpiry
MBV5ABTestGroupUsed by the retailer in AB testing of the checkout.   This allows the website owner to make configuration changes to the checkout and trial them on half of their website users to see if the changes improve the conversion rate
MBDAREUsed to store summary session information. 


Functional Cookies

Cookie NameDescriptionExpiry
MBV5RecentViewedStores the products browsed by the customer.  Used to display the "Recently Viewed Products" section at the bottom of the website. 
MBV5WishIDUsed to store the wishlist id for a user who is not logged in.  When the wishlist functionality is used on the website, this allows the website to add items to the user's wishlist.
MBV5SelOutletUsed to store which outlet the user selects.
MBV5SearchSessIDUsed to store the search session ID of the user which is used to see the search history.
MbsucustselidStores the ID of the customer that a sales manager is acting on behalf of into the cookies of the sales manager to help customers with his/her orders by creating or editing a basket for that customer. 
MBsucustbktUsed to store the basket that a super user creates on behalf of a customer.


Targeting Cookies

Cookie NameDescriptionExpiry
MBV5OptinEmThis is an encrypted value for the email address where you have opted in for marketing


How to Control and Delete Cookies

The majority of web browsers accept cookies, but you can usually change the web browser’s settings to refuse new cookies, disable existing ones or simply let you know when new ones are sent to your device.

In order to do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility) or you can click on the links below to access instructions from some of the most popular browsers:

Disabling a cookie or category of cookie does not delete the cookie from your browser, you will need to do this yourself from within your browser.

Changes to our Use of Cookies

Any changes to our use of cookies for the Website will be posted here and if appropriate, signposted from our web pages highlighting any changes.

Contact Information

If you have any queries in relation to this notice, please contact us at enquiries@homevalue.ie 

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